Growth & GTM Consulting for Mid-Market Operators

Growth and GTM consulting for operators who need revenue, not theory.

Most growth consulting ends with a strategy, a persona document, and a funnel diagram. None of those book meetings. MetaSeries runs growth and GTM consulting for mid-market companies that need pipeline, better conversion, and revenue systems that compound.

We work across the motions that actually move the number: outbound programs, performance marketing, lead generation, sales enablement, and the operations layer underneath all of it. We build programs, not frameworks.

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What we run

Growth is a broad word. Most operators looking for help need one of a few specific motions. Here’s what we actually run, and when each one makes sense.

Outbound programs

For B2B companies where the buyer is identifiable, the deal size justifies direct outreach, and the internal sales team either doesn’t exist or doesn’t have capacity. We build outbound programs end to end: ICP definition, list building and enrichment, messaging and sequencing, AI-assisted personalization, deliverability management, reply handling, meeting booking, and the CRM plumbing that keeps it all measurable.

Most outbound programs we run reach measurable traction inside 60 to 90 days and move into optimization mode after that.

Lead generation programs

For companies that need a volume-based acquisition channel. We design and operate lead generation programs across paid, outbound, content, and partnership channels, with a bias toward programs where the unit economics work at scale. For select verticals (financial services, legal, home services, healthcare, energy, and others), we operate performance-aligned programs where part of our fee is tied to delivered leads or outcomes.

Lead generation work is vertical-flexible. The mechanics of running a pipeline program are similar across industries; the specifics of creative, compliance, and channel mix are not. We’ll scope both on the call.

Performance marketing

For companies spending on paid acquisition (Google, Meta, LinkedIn, TikTok, programmatic) and not getting the efficiency they should. We run performance marketing engagements as either strategy-and-oversight (you have an internal team or an agency, we bring senior operator thinking and independent measurement) or full-service media buying (we run the channels directly). Creative, landing pages, tracking, and attribution are part of the scope when they need to be.

You have product-market fit but no reliable acquisition engine. The deals you close are real, but they come from referrals, one-off channels, or founder-led selling that doesn’t scale.
You’re spending on growth and can’t tell what’s working. Paid budgets, agencies, SDR teams, content, all running without clear attribution or confidence in the unit economics.
You need pipeline, fast. A sales team under quota pressure, a board meeting coming up, a runway clock ticking. The engagement needs to produce measurable pipeline inside 90 days.
You’re entering a new market or segment. New vertical, new geography, new product line. The existing GTM doesn’t translate directly and you need a sequenced plan plus execution.
Your outbound isn’t working and you don’t know why. Either it never worked, or it stopped. Deliverability, list quality, messaging, sequencing, targeting, or all of the above.
You want to test a new channel without hiring a team for it. Outbound, paid, content, partnerships, lead gen. We run it, you evaluate it, you decide whether to build it in-house after.

When to bring us in

We're not the right partner for every situation. A few of the ones where we typically add the most leverage:

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Who this is built for

Growth and GTM consulting at MetaSeries is built for companies with real revenue and real decisions about where to invest next.

The people we work with most often:

CEOs and founders

at post-product-market-fit companies who need the acquisition engine built or rebuilt

VPs of Marketing and Growth

owning the number and needing execution capacity or senior strategic thinking

Heads of Sales and Revenue

responsible for pipeline coverage and closing the gap on quota

What engagements look like

Every engagement starts with a scoping call. We spend 30 to 45 minutes understanding the business, the pipeline goal, the current state of the growth stack, and the timeline. If the fit is real, we scope an engagement. If it isn’t, we say so.

Most growth and GTM engagements run in one of four shapes.

Strategy and assessment. 3 to 6 weeks.

A structured engagement to answer a specific GTM question or produce a growth plan. Typically includes channel analysis, unit economics review, competitive teardown, and a sequenced roadmap.

Program builds. 8 to 16 weeks.

We design, build, and launch a specific program (outbound, paid, lead gen, content) and hand it off running. Optional ongoing operation after launch.

Full-service growth operation. Monthly, 3-month minimum.

We run one or more growth motions as an extension of your team. Senior operator direction plus execution capacity.

For select lead generation and performance marketing work, we structure fees against delivered results (qualified meetings, leads, transfers, or closed revenue depending on the motion). Available case-by-case. We don't do hourly consulting. We don't do open-ended retainers without measurable goals. And we don't take on work we don't think will produce pipeline.

Frequently asked questions

How is MetaSeries different from a growth marketing agency?

Two things. First, you work directly with senior operators who’ve built and run real businesses, not an account team rotating across 30 clients. Second, our scope includes strategy and execution. Most agencies run one channel well and stay out of the rest of the GTM. We work on the full motion, from strategy through the systems underneath pipeline.